Invest & Details Deck Contact

PartnerBridge LTD · Vision and Opportunity

Connect Smarter. Grow Faster.

PartnerBridge empowers startups and growth stage firms to get early traction with the right partnerships to reduce costs, accelerate growth, and drive measurable success.

B2B Revenue via Partnerships
70%
Forrester (2025)
Partnership Failure Rate
60–65%
Industry research
Programs Struggle
71%
Engagement challenges (Foundry)
See the Product Download Deck
Problem

Massive potential. Underutilized programs.

Average partner manager spends ~35% of time on discovery; ~£13k/yr and 584 hours per manager lost. (Breezy Partnership Survey)

89% of partner programs cannot measure results (Foundry).

71% report partner engagement & MDF activation challenges (Foundry).

1 in 5 leaders rate channel programs as not effective (Demand Gen Report).

Why this persists

  • Fragmented ecosystem & tooling
  • No unified data to prioritize best-fit partners
  • Manual collateral & legal slows execution
  • Poor feedback loops → unclear ROI
Solution

From complexity to clarity: the PartnerBridge platform

RelateIQ

Discover, prioritize, and map partner fit with category relationships, persona overlap, and KPI alignment. Export GTM collateral.

  • Discovery & fit scoring
  • Relationship strengths
  • PDF/PPTX export

Precision Insights

Automated partner business plans, collateral, legal frameworks, and campaign-ready messaging in minutes.

  • Business plans
  • Collateral automation
  • Legal scaffolds

DataStream

Integration automation and secure data exchange to accelerate activation and prove ROI fast.

  • Real-time sync
  • GDPR/CCPA controls
  • Scalable connectors
Product Overview

Three products. One compounding flywheel.

RelateIQ

See Pricing →
  • Company & category matching
  • Adjacency insights
  • Export suite

Precision Insights

See Pricing →
  • 40–85 minutes per partner
  • End-to-end GTM automation
  • Campaign assets

DataStream

See Pricing →
  • Automated integrations
  • Security & compliance
  • Multi-connection scale
Market

Market Opportunity & Growth Potential

(SaaS, MarTech & ProdTech focus)

Global SaaS platforms (focus on early/growth stage). Regional view is NAM + EMEA.

Total Addressable Market

  • Client Type: Start-up, SMB, and growth-stage SaaS companies.
  • Focus Sectors: SaaS Platforms where partnerships have high potential to drive growth.
  • Company Size:
    • Employees: 5-100 (core focus: 5-25 employees).
    • Revenue: Less than £50M annual recurring revenue (ARR).
  • Geographic Regions: North America (NAM) and Europe, Middle East, and Africa (EMEA).
  • Program Maturity: Companies without formal or only fledgling partner programs.
  • Key Decision Makers: Founders, Co-Founders, CROs, CMOs, CPOs, VPs of Sales, Marketing, and Product.

Total Addressable Market Count:

162,615

Regional Total Addressable Market Count (NAM+EMEA):

133,087
Landscape

Where PartnerBridge fits

Direct platform players

  • Partner Utopia – design templates & benchmarking
  • Partner Optimizer / Crossbeam / PartnerStack – point solutions

Complementary services

  • Strategy firms (Spur Reply, MarketBridge)
  • Traditional alternatives (DIY, mentors, associations)

Differentiators

  • Precision partner insights (fit, timing, ROI)
  • End-to-end GTM automation (assets + legal + messaging)
  • Integration activation (DataStream) → fast proof
Round

£850k for 10% · £7.65M pre, £8.5M post

Use of Funds

  • GTM acceleration & ad spend
  • Data science & core product
  • Initial eng / sales / product hires
  • Cloud infra & platform licenses
  • IP protection

Exit Scenarios (5 yrs)

  • Conservative: 5.6× ROI · 40% IRR
  • Moderate: 9.9× ROI · 58% IRR
  • Aggressive: 15× ROI · 72% IRR

Why Now

  • 70% of B2B revenue via partners
  • Under-measured & under-engaged programs
  • Explosion of integrations & ecosystem GTM
Team

Operator-led. Partnerships-native.

Jon Mead · Founder

  • 15+ yrs across partnerships, product, and engineering
  • Built FullStory tech partner program → 127% YoY growth
  • Data architecture, GTM, and ecosystem strategy

Why this team wins

  • Deep category model of MarTech ecosystem
  • Proven playbooks from zero → scale
  • Security-first, integration-ready architecture
Monetization

Clear, accessible pricing

RelateIQ

Free
£0/seat/mo
Advanced
£99/seat/mo
Pro
£249/seat/mo

Precision Insights

Per report
£850 each
Growth Sub.
£3,500/Year: 5 Recs/mo
Expansion Sub.
£6,000/Year: 10 Recs/mo
Launch Sub.
£8,000/Year: 20 Recs/mo

DataStream

Basic
£2.7k/yr
Standard
£7.5k/yr
Advanced
£19.3k/yr
Professional
£39.7k/yr
Enterprise
Custom